Word: graphically
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...irrepressible Erté undertook a new genre, the serigraph. His remarkable technical skills, combined with an innovative use of color, gold and silver, proved to be ideal for serigraphs and lithographs. By the 1980s Erté had become one of the most popular graphic artists creating fine-art prints. Many have been splendidly reproduced in a new volume, Erté at Ninety; The Complete Graphics (E.P. Dutton; $75). On the cover is Beauty and the Beast, a serigraph of the quintessential Erté woman, who still rules his world. Coiffed in a peacock's tail, she has wrapped...
...current exhibits demonstrate his lifelong fascination with every permutation of show business and fashion. No graphic artist and designer of his time has displayed greater versatility and playfulness in creating modes of illusion. Take the mysterious objects in the Dyansen Gallery windows. Rococo confections of white foxtails and myriad colored stones, they are headdresses that once topped the nakedness of Paris showgirls. On the gallery walls are Erté's original paintings of the sets and costumes he created for such disparate productions as George White's Scandals in New York City in the '20s and Mozart...
...John C. Willkie, speaking for the right-to-life group, asserted that life is present the first day after conception, and that only abortion is equal to killing a human being. He illustrated his points with statistical graphs, a taped recording of the heartbeat of a fetus, and graphic slides of aborted features...
Laszlo Moholy-Nagy and Herbert Bayer, who both taught at the Bauhaus, brought the new graphic style to U.S. advertising studios. Says Bayer, 82, who was consultant and director of design for the Container Corp. of America from 1946 to 1965: "I told my friend Walter P. Paepcke, then Container's president, that a modern corporation should project a socially and culturally responsible personality. It should be a tastemaker and thought provoker. It should contribute to civilization." The result was Container's famous 20-year advertising campaign featuring "Great Ideas of Western Man," with illustrations by such notable...
Whatever approach designers take, graphic business communication cannot afford to retreat into elitism as some architecture does. To be effective, it must be widely appealing and yet daringly modern and original. Surprisingly, it often succeeds. Big Business graphics probably is the only art form in our time that is both uncompromisingly modern and genuinely popular. Signs like Sun's sunburst are like a pretty smile on a noisy, crowded street. -By Wolf Von Eckardt