Word: graff
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Dates: during 1930-1939
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Assistant manager: Robert D. Graff...
...called "Pocket Books," consisted of ten former bestsellers, printed in full-size type on good paper, with washable paper binding. Priced at 25?, Pocket Books were the best-looking, most readable paperbound books so far. Promising also was the publisher. tall, dynamic, 44-year-old Robert Fair de Graff...
From 1925 to 1936 Publisher de Graff (cousin to smart Publisher Nelson Doubleday) headed Garden City Publishing Co.'s successful Star Dollar Books, sold 15,000,000 reprints at an annual profit of around $70,000. In 1936 he went to Blue Ribbon Books (nonfiction reprints, 98? to $2.49), last year launched the successful Triangle Books (39?) for them. A top-flight book salesman who knows all the tricks of cutting cost corners, Publisher de Graff figures a profit of 1? a copy, on editions of 50,000. To the original publisher he pays royalties of 1? a copy...
Next printing of Pocket Books was 25,000 copies of each title. With these in his pack, Prospector de Graff will plunge boldly into the great U. S. literary desert. Behind him he leaves a big question mark: Can he equal the success of Penguin Books and Tauchnitz Editions in Europe (combined sales of 25,000,000 a year...
Fifth Crew--Stroke, Hazard; 7, Graff; 6, Stohn; 5, Richardson; 4, Dinwiddie; 3, Locke; 2, Meyer, A.; bow, Fiske...