Word: goodyear
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Dates: during 1950-1959
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...Goodyear Playhouse presented an uneven play called Thunder of Silence, but gave star billing to an exciting new actress, Inger Stevens. Blonde, fragile and hauntingly attractive. Swedish-born Actress Stevens, 20, dominated the play in her role of a Czech refugee set down bewilderingly on a Midwest farm: her big-eyed silences were more eloquent than all the speeches of her fellow actors. Newcomer Stevens was recently seen as a teenager on the defunct Jamie series, with Child Star Brandon De Wilde...
Blimps & the Atom. Goodyear's Board Chairman Paul W. Litchfield, the company's boss for 28 years, has always been a strong believer in diversification. When he arrived in Akron in 1900, as Goodyear's new plant superintendent, he was just out of Massachusetts Institute of Technology and the first real scientist on the young company's staff. He also had a penchant both for production and for trying unexplored fields. In those days U.S. tiremakers produced solid, iron-hard rings of rubber. Litchfield soon learned a better way. In 1902 he took Goodyear...
Back home, Litchfield designed the first successful U.S. pneumatic tire, got a patent, and put Goodyear in production. By 1906 he was back in Britain, and this time Goodyear won. Says Litchfield: "That's when we really started to go." By 1916 Goodyear's sales overtook its biggest competitors, Goodrich and Diamond, even though they merged to fend off Goodyear. With the tire business booming, Litchfield soon started exploring other fields, made the first U.S. Navy blimps and balloons in World War I, later tried its hand at dirigibles. In World War II the company...
Brains & Plastic. With peace, Goodyear has pushed its diversification even harder. It now does a booming plastics business with a whole line of products for shoes, luggage, floor coverings and furniture. Goodyear also makes rubberized asphalt, has gone into the electronics business, and turns out an electronic computer called the "Geda" for the Air Force. And in Pike County, Ohio, Goodyear is slated to run a $1.2 billion gaseous diffusion plant...
...Goodyear Chairman Litchfield, now 79, and President E. J. Thomas, 55, who moved up to take over the operating end, have no worries about too much diversification. Chairman Litchfield is confident that the management team he has brought up over the years can carry the load and make any product set in front of them. Says he: "We will branch out just as far as we can go. Good management can make any business grow...