Word: goodyear
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Dates: during 1930-1939
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...Rubber is No. 2 U. S. tiremaker (No. 1, Goodyear). Its President Francis Breese Davis Jr. wants to expand without increasing the total U. S. tire production facilities. Fisk will give him a first-rate trade name, a going concern with a best-selling tire (Safti-Flight), plus New England tire plants that U. S. Rubber lacks. Also important, the deal will give U. S. Rubber valuable Fisk tire patents...
...Goodyear Tire and Rubber Co.'s Paul W. Litchfield this week fixed a figurative bayonet and counterattacked the wartime forces that tend to inflate prices and costs. In full page national ads, full-jowled No. 1 U. S. Rubberman Litchfield announced tire price cuts of as much as 12½%, in spite of a wartime increase of nearly 25% in the price of crude rubber (August 29, 16¼? a lb.: Oct. 27, 20½?). After "streamlining" plants and methods, costs were slashed to absorb September's rubber inflation as well as the rubber business' big complaints...
...Goodyear's credo: "We stand for prices as low as manufacturing efficiency, economical distribution and raw material costs permit-prices productive of wider sales and wider employment." Litchfield's challenge: "That is the way to economic stability, which should be the goal of every responsible business leader at this time...
...contrast to Goodyear, which is decentralized, Goodrich is concentrated in Akron, blames 25-75% higher wages for its inability in the past to show as high a profit margin...
...Tires and tubes are the biggest part of the sales of the Big Four rubber companies: to U. S. Rubber slightly under 50%; to Goodrich approximately 60%; to Goodyear nearly 75%; to Firestone about...