Word: goldmark
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Dates: during 1960-1969
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...Peter Goldmark of CBS Labs announces invention of Electronic Video Recording...
Captivating Experiences. Goldmark believes that initially EVR will be purely instructional-used in schools, hospitals and industries-if only for reasons of cost. Motorola will price the first EVR player units at nearly $800 apiece. Yet mass production could conceivably push the price down to a fraction of that and eventually lead to TV sets with built-in EVR units. "EVR will make education as compelling as TV entertainment," Goldmark insists. He points out that with EVR, a backwoods teacher could become an educational paragon, ordering lectures by Robert Lowell on poetry, by Zino Francescatti on the violin...
Born in Hungary, and possessed of a rich musical heritage (he enjoys playing his cello to his mother's violin accompaniment), the grey-haired Goldmark hardly seems the Edison-style scientific adventurer. But after studying physics at the University of Vienna, he became so captivated by television that he turned to electronics and moved to the U.S. in 1933 to apply for a job with RCA. He was blithely unaware of the Depression-until he was abruptly turned down. He finally joined CBS in the early days of broadcast TV. "We did everything-put on the show, ran transmitters...
Most Horrible Sound. At CBS, Goldmark's bursts of innovation keep management watchful. His first color-TV system, far simpler than today's color models, was rejected because it would have required the junking of all black-and-white broadcasting equipment then in existence. Though engineers had been working on long-playing records for years, Goldmark did not try his hand at it until he listened to a recorded Vladimir Horowitz concert and despaired at the periodic clunks of rejecting 78-r.p.m. records-"the most horrible sound man ever made." In 2½ years, he had compressed...
...Goldmark's EVR may send similar shock waves through CBS. EVR families could, presumably, not bother to tune in the network at all and instead rely on their own library of TV tapes. CBS President Frank Stanton answers that EVR is an "additive" that will complement TV, just as record players complemented radio. Still, CBS has protected its profits with an intricate tangle of patents. An agreement made with the New York Times for creation of the first EVR educational films, for example, provides that CBS will share with the Times in both production and profits. Eventually...