Word: globalize
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Dates: during 1990-1990
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That was about the cheeriest sentiment Americans could manage last week, as the country caroled, gift-wrapped and tinseled its way through the holidays in search of some deeper tidings of comfort and joy. For those with a global perspective, there is plenty to inspire gratitude this season: the country is not (yet) at war; there are families in Romania, Germany, Hungary and Czechoslovakia sharing the holidays in freedom and safety for the first time; Frank Sinatra just celebrated his 75th birthday. But try as they will to count blessings, many Americans who read the newspapers, check their bank statements...
...economy is also especially vulnerable to shock waves from overseas. A panic in Japan's superheated real estate market would shake Japanese lenders and help trigger a global slump. So could the chaos that would ensue if the Soviet Union's restive republics plunge that country into civil...
...global environmental awakening has been a true populist movement, a broad-based eruption of concern noteworthy for the absence of charismatic leaders. Ordinary citizens have begun to see the connection between environmental issues and their own welfare. Now it is time for political leaders to translate public concern into effective global action. Eventually deeds must catch up with environmental rhetoric, or humanity will learn the hard way that a healthy planet is not a luxury but a necessity...
Though the business is increasingly global, the domestic entertainment industry is still the backbone, and it is still thriving. The enormous profits of the '80s are being reduced by the recession. But the amount of time and money the average postadolescent American spends in the thrall of entertainment remains astounding: 40 hours and $30 a week, if industry statistics are to be believed. By the time U.S. culture goes overseas, it has been tried, tested and usually proved successful at home...
...America's epoch is to last, the underlying character of American culture must remain true to itself as it is pulled toward a common global denominator by its entertainment engine. But danger signals are already present: too few movies characterized by nuance, or even good old American nuttiness; more and more disco-dance epics, sickly sweet romances and shoot-'em-up, cut-'em-up, blow-'em-up Schwarzenegger characters; rock 'n' roll that never gets beyond heavy breathing and head banging; blockbuster books that read like T shirts. The combination of the foreign marketplace and a young domestic audience nourished...