Word: giveaway
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Dates: during 1950-1959
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...appointment of a "vice president in charge of standards and practices,'' it was still CBS that talked most loudly and earnestly about reforms. Frank Stanton explicitly forbade his flock to accept payola.* CBS top brass also issued a decree to its staff that seemed to guillotine giveaway shows. The ruling forbids mention of brand names of products other than the sponsor's, also prohibits any other form of plug. NBC continued the practice of getting prizes in exchange for plugs, but announced that the schlock operation would henceforth be supervised by the network, rather than by independent...
Help from A.A. Du Font's model assault on the bottle problem was detailed by its assistant medical director, Dr. C. Anthony D'Alonzo, in The Drinking Problem (Gulf Publishing; $2.95). The company first looks for certain giveaway signs: "Frequent absenteeism (characteristically on Monday); a gradual and appreciable drop in efficiency; a change in general appearance and dress habits; frequent disappearances from work." Next, Du Pont medics approach the alcoholic sympathetically, tell him that the company views his alcohol problem as an illness, not unlike heart disease. The company then sends the drinker to its own psychiatrists...
...purity kick that, according to the latest Madison Avenue gag, "CBS is about to move Church of the Air to prime evening time." NBC finally got around to bouncing the admittedly corrupt Tic Tac Dough, chose an apt replacement: Truth or Consequences. Still another lavish NBC giveaway, The Price...
...State Department and the President, who has the final say about what international routes the U.S. gives out, are ending the giveaway period in favor of more horse trading and stricter rule watching. The new trend was forced by the awareness that U.S. flag lines could follow the downward path of the U.S. maritime industry. Though 70% of all air passengers between the U.S. and foreign countries are U.S. citizens, the share of traffic carried by U.S. carriers has fallen from 75% in 1949 to 60% today. In the first quarter this year, BOAC nudged out Trans World Airlines...
When Massachusetts' Democratic Governor Foster Furcolo requested a chance to speak to General Electric workers at Lynn last month in defense of his embattled proposal to boost the state sales tax, they deluged him with 200 unfriendly questions, such as: "When are you going to forget your giveaway programs?" "Why don't you do something to stop the disgraceful, wasteful spending of the taxpayers' dollars...