Word: gingrichs
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...ARNOLD GINGRICH...
...recast Esquire is the man who made the mold in the first place: furrow-browed, loquacious Arnold Gingrich, 54, founding editor and present publisher. Gingrich was just 29 in 1933 when he put together the first issue of the magazine with a pair of Chicago men's-wear trade publishers named David A. Smart and William H. Weintraub. For $200 a throw, he got short stories and articles from such Depression-struck authors as F. Scott Fitzgerald, e. e. cummings, John Dos Passes, Ezra Pound and Dashiell Hammett (one exception: Ernest Hemingway, who got $1,000 for The Snows...
During World War II, convinced that fighting men wanted their reading light and sexy, Esquire dropped almost all reading matter that required concentration. Major advertisers drifted away, suspicious of the reader who thumbed over the magazine's trashy mysteries, westerns and pinups. Gingrich left in 1945, but remained a stockholder. In 1952 Smart recalled him, gave him a free hand to change Esquire as he liked...
...Gingrich likes works by Thomas Wolfe, Gian Carlo Menotti, Paddy Chayefsky, William Inge, Truman Capote. Says he: "Brains wear better than beauty...
...year-old brother John, who already own two magazines (Look, Quick), four newspapers and four radio stations, announced that they will publish a new magazine next February. Its name: Flair. Its editor: Fleur Cowles. She has already quietly signed up a staff headed by General Manager Arnold Gingrich (ex-editor of Esquire...