Word: gingrichs
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Thus did Esquire Founding Editor Arnold Gingrich (1903-76) once describe a certain garrulous subeditor who worked on the magazine during the highest of its haute-smartass days nearly two decades ago. Young Felker left Esquire in 1962, but became even more conspicuous in publishing and partying circles by founding New York in 1968, losing it this year in a bitter fight with Australian Sleaze-paper Publisher Rupert Murdoch (TIME, Jan. 17), and then scouring the globe for some new publishing adventure. Last week he found an old one: Esquire...
Died. Arnold Gingrich, 72, longtime editor and publisher of Esquire magazine; of cancer; in Ridgewood, N.J. A former advertising copywriter, Gingrich became Esquire's founding editor in 1933 and developed the success formula for the nation's first modern "man's magazine": slightly risqué cartoons, articles about sports and politics and polished short stories by such topflight authors as Ernest Hemingway, F. Scott Fitzgerald and Thomas Wolfe. Gingrich resigned in 1945. Returning to a floundering magazine in 1952 as its publisher, he hired some freewheeling young editors and gave the magazine its characteristic bold, jaunty tone...
...Esquire Editor Harold T.P. Hayes, after spending 17 successful years with the magazine, suddenly quit last week only months before he was to succeed Publisher Arnold Gingrich. The reason: Hayes refused to surrender editorial responsibility in taking over the publisher's role. Gingrich pronounced himself "bitterly disappointed" by the resignation. "He was my boy," said Gingrich of his 46-year-old protege. Gingrich, who must officially give up his title when he turns 70 in December, now plans to act as publisher indefinitely. Hayes' successor: Executive Editor Don Erickson...
...there'll always be an adman. In a full-page newspaper announcement of the size change last week. Esquire Publisher Arnold Gingrich discovered that his magazine had a "big and bulky old-fashioned page size," and dismissed it as the "full three-masted rigging of yesteryear." Despite record advertising revenues and circulation (1,175,000), he decreed the switch to a "more modern size," promising readers more pages (presumably ones of lighter weight) and more color, and advertisers a better page rate per thousand. Gingrich hinted at a further fringe benefit in the smaller size: Esquire will be less...
Hayes, a soft-spoken North Carolinian who started his career as an assistant editor for Pageant magazine, remained. He rose to managing editor in 1962, editor in 1963. He pacified the staff, tackled a perennial dull-cover problem by persuading Gingrich to try out George Lois, one of the adman inventors of the Volkswagen campaign. Lois, in real life a partner in the advertising firm of Papert, Koenig, Lois, Inc., gives away the $600 he gets for each cover to a Greek charity. Hayes also put across the idea that the magazine's editors should think up the table...