Word: gingriched
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Nearly a year ago Esquire's smart Publisher David Smart and Editor Arnold Gingrich set out on an eight months' job of launching a new magazine. It was to be a semimonthly, called Ken, and was to give the public the "lowdown" on world events as "insiders" see them. Last week, about four months late, some 500,000 copies of Ken were finally being whirled off the presses...
...idea of Ken apparently savored too much of historical study, and not enough of gumshoeing to suit Messrs. Smart & Gingrich. So he, virtually his entire staff and all their works were scrapped. To take Jay Allen's place came another onetime Tribune correspondent, George Seldes, iconoclastic author of You Can't Print That! and Sawdust Caesar. But another snag turned up. Prospective advertisers balked at taking space in what they regarded as a pinko magazine. Ken became anti-communist as well as antifascist, some of its bright young liberal contributors were alienated and George Seldes, while retained...
...liberal-phoney," Hemingway asked Publisher Smart to explain in the first issue (on a page with Hemingway's story about Italian battalions in Spain) that Ernest Hemingway was a contributor, not an editor. By last week Ken's direction had largely devolved on Messrs. Smart & Gingrich with the assistance of Messrs. Hemingway, Seldes, John Spivak (Europe Under the Terror), Raymond Gram Swing (Forerunner of American Fascism), Critic Burton Rascoe, Manuel Komroff, Sportswriter Herb Graffis...
Publishers of Esquire and Apparel Arts are William Hobart Weintraub and David A. Smart, who have been men's fashion arbiters for a dozen years, maintain correspondents all over Europe and the U. S. Editor of both magazines is young Arnold Gingrich, eight years out of the University of Michigan, who like his employers, keeps erratic hours but considers himself more the artist, less the businessman than they. In informal notes surrounding the brilliant table of contents in the first issue of Esquire, Editor Gingrich explained some of its purposes beyond offering an attractive medium to advertisers...
Associated in Apparel Arts with Publisher Weintraub, a stylist of international reputation, are David A. Smart, president, experienced publisher of tradepapers, and Editor Arnold Gingrich, an energetic youth who sleeps twelve hours on alternate nights, works 36 hours between. It is said that Publisher Weintraub is the brain, President Smart the heart, Editor Gingrich the voice of Apparel Arts...