Word: ges
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Dates: during 1950-1950
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Pretti clucked sympathetically and went on to the sleek Barca d'Oro, an expensive restaurant. In these elegant surroundings Pretti smiled and bowed politely, but in the dimly lit workers' restaurant in the Via del Gesù he shifted to an easy manner and a broad Milanese dialect. He explained: "I must put myself in harmony with the environment...
...Gesù, Pretti met his sharpest test. As he carried his case of Coke into one restaurant, a wine-drinking taxi driver called out: "There comes the licorice water!" Pretti indignantly reeled off a long list of Coke ingredients which had nothing to do with licorice. "Have you," Pretti asked, "ever tasted Coca-Cola?" Said the taxi driver: "Once-and never again." Said Pretti: "Ah, but you must try Coca-Cola in the wine." He produced two bottles and poured them into a glass of Chianti. Two of the customers tasted the mixture. They approved of it cautiously. As Pretti...