Word: gens
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Dates: during 1990-1999
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...money. Oh, to be one of the Amazon anointed, those who signed on early and are enjoying multimillion-dollar payouts. You hear about Gen Xers turned philanthropists: the woman who signed up out of college and plans to retire at 30; the guy who launched a dog-biscuit business on the side. "We get told not to watch the ticker," says Marcus, a three-year vet who, one imagines, does so anyway...
McCain's foreign policy--which would hopefully be led by Gen. Colin Powell as secretary of state, he said--would "cut down on deployments" around the world. At the same time, he would share missile defense technologies with Russia, despite that nation's controversial war with Chechen separatists...
...cards and graduate to the various levels of video games. The TV show propagandizes each new creature with a tutorial called "Who's that Pokemon?" Most of the Pokemon growl their names repeatedly ("Squirtle, Squirtle, Squirtle"), so the children learn who's who quickly. The craze is also Gen Y Web-friendly: the most popular website for kids 12 years and younger is Pokemon.com It's all Pokemon, all the time. At least until the next craze...
...short time, as more and more parents brought home happy, healthy babies, the debate faded away. Meanwhile, the scientists at St. Gen had their eyes on the future. A mere thousand genetic changes had been identified that were mostly responsible for the difference between the intelligence of chimpanzees and humans. Now if they could just ratchet up those genes...
...first, St. Gen had a serious marketing problem on its hands. The term genetic engineering triggered images of Frankenstein-like scientists creating little monsters. This image was clearly not good for business. What could they do to change the public's view? At this point, their highly paid marketing consultant earned her keep. "Change the name!" she bellowed. "Call your service Organic Enhancement, and prospective parents will come running...