Word: galluping
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Colonel Dana T. Gallup, commanding the 110th Cavalry, Massachusetts National Guard, will marshal the various units into the church...
...after receiving last week's issue of Liberty, some of the 2,400,000 readers -perhaps one-third of them-turned to page 23 for the weekly list of Twenty Questions. The publishers know, but will not tell, exactly how many readers turned because they paid Dr. George Gallup, famed advertising researcher, to have his canvassers ring 1,000 doorbells every week and ask what features Liberty readers enjoy most. "Twenty Questions," a short version of the old "Ask Me Another" fad, won high rating...
Until a year ago there was no other advertising in comic sections, with the exception of occasional Christmas displays of Lionel Electric Trains and Gilbert "Meccano" sets. Then Hearst admen, mindful of a survey by Dr. George Gallup of Drake University showing that 78% of women readers follow the comics, got an idea. Reckoning further that 90% of all comics had "adult appeal," they undertook to sell space in the comics of the 17 Hearst Sunday papers to important national advertisers. The selling organization of Hearst Comic Weekly set a rate of $16,000 a page on the basis...
What a fine looking OLD gentleman "Massachusetts' McCormack" has become since going to Washington! HARVEY A. GALLUP North Adams, Mass. Sirs: ... It is not a particularly good likeness of Senator Walsh, who has always been considered a very handsome man and a great favorite with the women voters. This may account for the error. . . . RAYMOND P. ATWOOD...
...Motte T. Cohu succeeded Frederic Gallup Coburn as president of Aviation Corp, (see page...