Word: galluping
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Some of the sights TV,showed were really something to see: the mounting uneasiness of Pollsters George Gallup and Elmo Roper as they tried through the night to explain figures that continued to defy their predictions; the smug expression on the face of Republican Campaign Manager Brownell as he twice claimed a Dewey victory; the glum face of Democratic National Chairman McGrath as he first expressed confidence in his candidate, the camera's slow pan around G.O.P. headquarters after dawn, the empty, gaily decorated Hotel Roosevelt ballroom, with no one left to hear a victory speech that...
...British elections, the British press, 80% Tory, made the same mistake. Some 80% of the press, having supported the Tories and predicted that they would win handily, was shocked by Labor's victory. That time, the Gallup poll happened to be right...
...George Gallup, Elmo Roper, Archibald Crossley and all the other pollsters who had been dead wrong on the election could not see the joke. They had reason to wonder last week whether their great fiasco would not put them, like the Digest, out of business...
...Peoria Journal, quoting a telegram from Dr. Gallup ("This is the kind of a close election that happens once in a generation"), retorted: ". . . The Gallup poll, had it been properly evaluated, should have told us it was going to be such an election." It canceled its contract to run the Gallup poll; so did the Nashville Tennessean, the St. Louis Globe Democrat and others...
More was at stake than election polls, which are only a small part of the business of Gallup, Roper et al. The whole $25 million-a-year industry of polling, which employs 10,000 people and serves up "scientific" answers on buying habits, audience reactions, and all manner of likes & dislikes for Hollywood, businessmen, educators, magazines, etc., was under suspicion...