Word: galluping
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...after the 1948 election, Editor Henry P. Slane of the daily Peoria Journal (circ. 68,000) sent Pollster George Gallup a bristling telegram: CANCEL OUR SUBSCRIPTION. Like Gallup, Elmo Roper, Archibald Crossley and all the pollsters who had confidently predicted a Republican victory, Editor Slane had a morning-after headache. With the editors of some 30 other U.S. dailies who canceled their subscriptions to the polls, Editor Slane cried: "Never again!" But like many another swearing-off, it didn't take...
...hate to admit it," said Editor Slane last week, "but we are using Gallup again." So were many of the other papers which had dropped him in 1948 and later, although Gallup does not have as many papers now as he did then (206 v. 226). Elmo Roper is not doing quite so well in the press either (only 54 papers v. 66 then), but his Sunday broadcasts over NBC are now carried on 90 radio stations v. 75 on CBS in 1948. Crossley says most of his 1948 clients are back...
Said the St. Louis Globe-Democrat's President James C. Burkham last week: "We took Gallup again only after Dr. Gallup himself came out to sell us. He proved to us singlehanded that he had changed his technique ... so he would never stick his neck and ours out again...
Probably more significant than either of the "which party" polls were the results of the specific-issue poll reported by Gallup this week. His interviewers asked voters: "Which presidential candidate . . . do you think could handle the Korean situation best?" The results...
...George Gallup continued to point out that his average error on election polls has been 3.4 percentage points. And he was careful to note that in 1948 most of the "undecided" voters finally went to the Democratic side. But even after all the rules of caution are observed, the Republicans' 6% gain in the party poll and Eisenhower's overwhelming margin on the vital Korean war issue are important straws in the September political wind...