Word: galluped
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Dates: during 1930-1939
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...Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper Inc.; Ford, Bacon & Davis; Facts...
...British poll of public opinion by the Gallup method last week, 85% of Britons queried were against return of any former German colonies to the Reich, and 78% answered "Yes" to the question Would you rather fight than hand them back...
...London affiliate of the Gallup poll found opinion in the British Isles 57% "satisfied" with the Chamberlain foreign policy. Simultaneously U. S. citizens were Galluped in the same direction, favored the Prime Minister by 59%, although only 30% thought the Chamberlain "peace" permanent...
Recently George Horace Gallup's Institute of Public Opinion asked Professor Bagley and Teachers College's famed Emeritus Professor William Heard Kilpatrick, leading spokesman for the Progressives, to define the Progressive v. Traditional issue in a question to be put to voters. After two days' travail, each of the professors brought Dr. Gallup half of a 110-word question. Dr. Gallup threw up his hands, abandoned the idea. The question...
...question) in 70 cities and towns throughout the U. S., in four economic groups (10% with incomes over $4,000, 30% $2,000 to $4,000, 40% $1,000 to $2,000 and 20% below $1,000). Because mailed ballots are unreliable, Dr. Link (like FORTUNE and Mr. Gallup) does all his work by interview. He sends paid, trained investigators (usually psychologists or psychology students) to people's homes...