Word: frescobaldis
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...riskier Geddes move was planting new vineyards with grapes used in popular blended wines. One result: Frescobaldi's '97 Lamaione, which Wine Spectator calls "a monster Merlot." Says Geddes: "In the changing world of wine, branding is more important, and recognition comes from being in places like Wine Spectator...
...clear evening in Florence, from a rear terrace of the 15th century Palazzo Frescobaldi, you can see the lighted campanile of Brunelleschi's late masterwork, the Santo Spirito Church, commissioned by a Frescobaldi in the mid-1400s. The church is almost 150 years younger than the family's 700-year-old business. Now the Frescobaldis, best known for their sumptuous Brunello di Montalcino wine, are coming out of the Middle Ages, forming international alliances that would impress even their arch rivals, the Medicis, and embarking on a marketing strategy for the 21st century...
...brand. Growth potential in Europe is dampened by the fact that in the change from an agrarian to an industrial society, wine consumption in Italy and France has plummeted from 180 liters a person in 1900 to 40 liters now. And yet, over the past five years, Marchesi de' Frescobaldi has doubled sales, to $40 million, and hiked its profit margins from under 13% to better than...
While it helps to be sitting on some of the best grape-growing land in Tuscany, Frescobaldi's successes--and its ambitious plans--are just as much the product of modern management, led by chief operating officer Giovanni Geddes da Filicaja, 55, the first executive from outside the family. When he joined the firm in 1995, Geddes brought his experience as CEO of the Italian subsidiary of Remy-Cointreau and COO of Antinori wines, one of Frescobaldi's toughest competitors. "Giovanni brought a more professional mentality," says patriarch and chairman Vittorio Frescobaldi, 70, with a laugh. "We needed to change...
Junior Maeachuuetts Youth Wid Eneamble Donald Dregalla, conducting, music of Vaughan Williams Frescobaldi Pennington, Cocavas Bach, Erickson and Sousa Jordan Hall, 290 Huntington Ave; Saturday...