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Didn't get around to seeing all last year's Oscar winners? Never mind, one of them may come to you, free, on DVD. In an unusual marketing move, the producers of Smile Pinki, which won the Oscar in February for Best Short Documentary, are giving away the movie to anyone who asks - and to some who don't. Ads touting the offer will run in 125 major papers on Sept. 9, and on Oct. 21 the DVD will be delivered with copies of USA Today and other Gannett papers to subscribers in affluent zip codes...
...with impressive results. In 1993, he persuaded his then client Computer Associates (whose controversial founder Charles Wang is also a co-founder of Smile Train) to give away copies of its personal-finance software, Simply Money, to try to establish a bulkhead against market leader Intuit's Quicken. The "Free Money" campaign was so successful - garnering something like a million calls in two weeks - that it strained MCI's phone banks, says Mullaney...
...tourism, whether targeting children or adults, creates huge monetary incentives for human traffickers, according to Siddharth Kara, a board member of the Washington-based NGO Free the Slaves and author of the 2008 book Sex Trafficking. Even within the exploding slavery industry, which according to Kara generated $152.3 billion in revenues in 2007, trafficked sex workers are by far the most profitable of slaves - although they constitute only 4.2% of the world's slave population, trafficked sex workers contribute 39.1% of slaveholders' profits. Destination countries often turn a blind eye to sex tourism because of these enormous revenues. The International...
...Still, the benefits of greater regional integration could prove powerful enough to overcome the roadblocks. The ADB's Wignaraja foresees Asia becoming a NAFTA-like free-trade zone within the next 10 years. "In Asia, the only thing everyone agrees upon is business," he says. "In the end, pragmatism will prevail." If it does, the world economy may never be the same...
...that Japan had been "buffeted by the winds of market fundamentalism in a U.S.-led movement that is usually called globalization." He said that "unrestrained market fundamentalism and financial capitalism" are "devoid of morals or moderation," and criticized a "way of thinking based on the idea that American-style free-market economics represents a universal and ideal economic order." "The influence of the U.S. is declining," Hatoyama wrote, in a "new era of multipolarity." While saying that the "Japan-US security pact will continue to be the cornerstone of Japanese diplomatic policy" (of course!) he insisted that "the East Asian...