Word: franchisee
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Just now, grown-up horror is frightfully chic. The Village, which Shyamalan describes as "a Grimm fairy tale--Little Red Riding Hood, but an adult, dark version of it," creeps into theaters this week, followed by Open Water. Ju-on has opened in New York City and Los Angeles and...
Everybody loves a hero," Peter Parker's Aunt May tells him in Spider-Man 2. "People line up for 'em." This summer they have lined up at the multiplexes for two unlikely heroes: Peter, the quiet college student who when duty calls becomes Spider-Man, and Shrek, the green ogre...
Franchise: it's Hollywood's magic word. For decades, the moguls groused because their products, unlike cars and potato chips, were not endlessly reproducible. The Birth of a Nation, Gone With the Wind and The Sound of Music were the up-to-their-time top grossers, but there was no...
But do moviegoers ever grow up? Their need for familiar stories starts in childhood. Every parent knows that kids squirm when hearing a bedtime story the first time but love hearing it the 20th. As children or adults, we are supposed to crave novelty but really want assurance. That's...
Franchise: it's Hollywood's magic word. For decades, the moguls groused because their products, unlike cars and potato chips, were not endlessly reproducible. The Birth of a Nation, Gone With the Wind and The Sound of Music were the up-to-their-time top grossers, but there was no...