Word: foxes
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...models--some at eye level for "can't miss" advertising. PRN (Premier Retail Networks) customizes entertainment, news and product p.r. so that Wal-Mart TV differs from the PRN network showing at a Best Buy or a Sears. Shoppers at Wal-Mart have watched a Britney Spears concert and Fox News coverage of the 2004 election, with 12 minutes of ads per hour. Advertisers pay from $50,000 to $300,000 for four weeks of exposure, but the payoff at Wal-Mart is an audience estimated at 138 million weekly--all of them already off the couch...
...money the networks splash out to televise NFL games. "Football is the best reality television going," allows the NFL's Goodell. And the networks pay dearly for the eyeballs they get. Last month the NFL renewed two network TV dealswith CBS, a division of Viacom, and with Fox, a division of News Corp.that will guarantee $8 billion for broadcast rights from 2006 to 2011. Another News Corp sibling, DirecTV, is paying $3.5 billion for satellite rights through 2010. There are still cable and Monday Night Football deals to be concluded. Finalizing them will mean that 52% of the league...
...goal graphic and also projects some of the more viewer-friendly innovations--the digital line of scrimmage and first-down lines--onto the screen. (PVI is not the only company in the first-down business. Sportvision, of Chicago, holds the patent for the technology and provides the service for Fox, while Sportsmedia Technology Corp., of Durham, N.C., works with...
It’s almost 2005 and we still have to fight for our right to talk about sex, not to mention the right to legally recognize homosexual relationships or the right to have basic reproductive biology in schools. So it’s no surprise that the Fox Searchlight movie Kinsey—a film about Dr. Alfred Kinsey, the scientist who pioneered the discussion of sex in America—opened last month to widespread critical acclaim and, of course, stinging conservative condemnation...
...Assistant Dean of Harvard College Julia G. Fox, who also played on the dean’s team, said that she hadn’t seen the “Dodgeball” movie...