Word: foxes
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...Rupert Murdoch; his Fox Sports Net allied with boat manufacturer (and onetime Disney corporate raider) Irwin Jacobs for its weekly FLW Outdoors Tour sponsored by Wal-Mart. Comcast, the top U.S. cable firm, plays up fishing on its Outdoor Life Network. OLN, which just bought rights to NFL games, might expand to challenge ESPN after its ratings spike from Tour de France finals...
...animation and dizzying camera work keep the action moving at breakneck speeds. ESPN had 35 cameras, two helicopters and a blimp at the classic, while the FLW uses more outré gimmicks like underwater "snorkelcams." "Having competing media is the best thing possible," says Iaconelli. "First ESPN does something, then Fox one-ups them. That domino effect helps the sport's visibility. We need that New Yorker who's fished once in his life to feel connected to bass fishing. Big media does that...
...media also need big advertisers. Toyota and erectile-dysfunction drug Cialis sponsored this year's Bassmaster Classic, along with oil refiner Citgo. FLW attracted not only Wal-Mart but also Kellogg's and Dodge. "From both a business and a ratings perspective," says Fox's George Greenberg, "this sport is about to catch fire." For this year's Bassmaster Classic, the total number of households tuning into the final ceremony rose 9% over last year, with about 526,000 homes watching. (The biggest cable sports show that week: wrestling's Raw Zone, seen in 3.2 million homes...
...there you have it. Needless to say, there’s much more to becoming a Back To School don (like drugs), but a magician never reveals all his tricks, except that douche on FOX. If you need a jumping off point, here are our BTS goals...
...journalists at Al Jazeera-International, says Rushing, are a mix of nationalities and most in the Washington Bureau come from established outlets like CNN, BBC, Britain's ITN and even Fox News. Rushing thinks that diversity will be part of Al Jazeera-International's appeal. "I'm an American and proud of it. If that affects my objectivity, then so be it," said Rushing...