Word: four
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Dates: during 1950-1950
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Malory, Mallore, Mallery. For four centuries, Sir Thomas, author of Morte Darthur and thus literature's main source for the King Arthur legends, had been nothing but a name in Caxton's 1485 edition. Then, in the late 19th Century, Harvard's famed George Lyman Kittredge began poring over the records of every likely Malory, Mallore, Maulore, Mallere, Malure, Mallery, and Maleore in 15th Century England. After months of investigation, he finally fixed on Sir Thomas Malory of Warwickshire, a member of the Earl of Warwick's retinue during the Hundred Years...
Call It Education. Pitchmen are somewhat cramped by TV station rules limiting the amount of time that can be given to commercials.* Adman Kaye solves this problem by buying time in 1½-hour chunks, scheduling a movie and then breaking it up for repeated four-minute pitches. To the battered televiewer, the breaks in the movie seem all but unendurable, the TV pitches all but interminable. But Kaye is careful to explain that demonstrating how something works comes under the heading of education, not selling. "It's only when we get into our turn (see glossary) that...
...took just a shade over four minutes to run the Wanamaker Mile last January, but it took more than ten months to decide, beyond further appeal, who won. Last week, after polling a convention of its far-flung membership, the National A.A.U. hoisted its decision: Wisconsin's Don Gehrmann...
...first of four $100,000 & up races, which top California's long winter season of rich purses, was run at Hollywood Park last week. Fanfared as the "Race of the Year," the Hollywood Gold Cup offered bettors a star-packed quandary...
Heavyweight (185 lbs.) Charles has befuddled his opponent. Four times since he took Joe Louis' vacated title 18 months ago by outpointing Jersey Joe Walcott, Charles has taken on and knocked out would-be challengers. Only Joe Louis himself managed to stay in the ring with the champion for a full 15 rounds and that, some thought, may have been because Charles found himself unwilling, in the late rounds, to knock out a man he reveres. But because Charles lacks the shuffling deadliness of Joe Louis in his prime,* a lot of fight fans had labeled him a second...