Word: pitchmen
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...boardwalk. He realized that an eye-to-eye pitch has to be honest and salable to the core. It was this skill--along with verbal agility, stamina and likability--that he used to get consumers to buy products they never knew they needed. He carried the torch for vintage pitchmen, and I had hoped that he would continue to do so for a new generation. But his pitch was cut short far too soon...
...market is still more hype than lucrative reality. With the exception of the likes of Shaquille O'Neal, who has signed on with Chinese sporting company Li Ning, most NBA superstars aren't pitching Chinese products. (Foreign companies like Nike and Coca-Cola, however, have had success using NBA pitchmen in China, particularly last year when the country was wrapped up in Olympic fervor.) Pirating of NBA jerseys and other basketball paraphernalia is so rampant in China that it cuts into profits for the U.S. league. And even though China boasts its own professional basketball league, the market...
...Obama, George Clooney for Darfur, Matt Damon for clean water. Whether the famous are effective advocates for good is debatable, but Madison Avenue long ago proved they are great advocates for buying stuff. Ironically, considering the tonnage of celeb-inspired purchases choking our landfills, this also makes them ideal pitchmen for the environment. After all, green issues are about consumption: what to eat, how to build your house, what junk to fill it with and how to dispose...
DIED. LEN DRESSLAR, 80, booming voice behind advertising's leaf-clad Jolly Green Giant, the Rice Krispies' Snap and other pitchmen; in Palm Springs, Calif. The jazz baritone often joked that his tuneful rendition of the vegetable-peddling giant's "Ho, ho, ho!" put his two daughters through college...
...Dotto and dozens of pitchmen like him are inundating television airwaves and packing conference halls across the U.S. with their gospel of "no money down." The seminars and TV programs are teasers for the real product: packages of booklets and tape cassettes that explain in more detail how to start from scratch in real estate. At about $300 and up, these home-study courses have earned millions of dollars for the gurus and probably started a few graduates on the path to success. But many mortgage lenders and real estate brokers, irritated by shaky financing schemes proposed to them...