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...decisions potentially gives marketeers a new tool that can be used to fine-tune ads and marketing campaigns, bolster or extend brands, or design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...

Author: /time Magazine | Title: Brain Sells | 9/10/2006 | See Source »

...said during the July World Cup final that provoked star French footballer Zinedine Zidane to head-butt him after he grabbed Zidane by the shirt and the Frenchman told him, "If you want, I'll give you the jersey later." "Calm down. Breathe. We hear you." MARK ZUCKERBERG, founder of the networking site Facebook, in response to protests about a new feature that updates users' home pages with fresh information that their friends have posted. Users called it an invasion of privacy. Facebook is "aggressively evaluating" the feature Sources: U.S. Newswire; whitehouse.gov New York Times; Gazzetta dello Sport; Philadelphia Inquirer...

Author: /time Magazine | Title: Verbatim: Sep. 18, 2006 | 9/10/2006 | See Source »

Both Republican Party leaders were at the Harvard Club to raise money for the GOP and to honor Massachusetts' most generous and effective GOP fundraiser, Richard J. Egan, founder of the data storage company...

Author: By Samuel P. Jacobs, CRIMSON STAFF WRITER | Title: Cheney Visits Harvard Club Through Back Door | 9/9/2006 | See Source »

...Despite what may be Gen Y's first official revolution, Facebook is holding firm. Yesterday afternoon, Facebook founder and CEO Mark Zuckerberg posted an entry to Facebook's blog titled "Calm Down. Breathe. We Hear You." Zuckerberg acknowledged that many users are not "immediate fans and have found them overwhelming and cluttered. Other people are concerned that non-friends can see too much about them." He did not announce any changes to the News Feed, but rather reiterated Facebook's privacy features and promoted the News Feed as a cool way to "know what's going on in your friends...

Author: /time Magazine | Title: Inside the Backlash Against Facebook | 9/6/2006 | See Source »

...dismissal any more than investors did, and she could be right. ?Tom Freston is a friend and business associate of 20 years and is one of the most admired and respected executives in the entertainment business, and I for one will miss him greatly,? Dreamworks SKG co-founder David Geffen said in a statement. (Geffen refused to comment on a CNBC story, which a cable channel reporter attributed to Redstone, that Geffen called the Viacom chairman following the news about Freston and suggested that he buy Dreamworks Animation and hire its chief, Jeffrey Katzenberg, to run Viacom as well...

Author: /time Magazine | Title: Redstone Tightens His Grip | 9/5/2006 | See Source »

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