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...messages and reaches decisions potentially gives marketers a new tool to fine-tune ads and marketing campaigns, bolster and extend brands and design better products. "It can give valuable information that's not particularly easy to access by other techniques," says Michael Brammer, Neurosense's chairman and co-founder. "It's no surprise that some of these bits of information are interesting commercially...
Acting in a film and flying a plane are "the kind of things you dream about doing when you're a kid," says DAVID ELLISON, who can check both off his list at age 23. Ellison, son of Oracle founder Larry Ellison, plays a fighter pilot in Flyboys, the new film about World War I flying aces. Although it's his first role, Ellison was better prepared than co-stars James Franco and Jean Reno in at least one respect--he's been a competitive stunt pilot since age 13. And, oh yes, it didn't hurt that the Ellisons...
...Feeds, which provide minute-by-minute updates of one’s friends’ online actions, including profile updates and group memberships. Just hours after the News Feeds went live, students began to create groups in protest, the largest of which now counts over 742,000 members. Facebook founder and C.E.O. Mark E. Zuckerberg, formerly Class of 2006, apologized on his blog late last week for not soliciting enough input from users before adding the new features and added privacy options allowing users to opt out of News Feeds. The expansion to 500 towns and cities was slated...
Like me, Facebook founder Mark E. Zuckerberg, formerly of the Class of 2006, was probably a little shell-shocked when, over the course of the next two days, his company received half a million complaints about the new features. He quickly backtracked, issuing a mass apology and promising to implement better privacy controls. Facebook “really messed this one up,” he wrote, when it ignored the part of their mission, “helping people share information with the people they want to share it with...
...challenge of fundamentalist terrorism with a pithy remark packaged for the 9/11 anniversary or reaching for a John Paul-inspired sweeping gesture, the professor Pope went digging into his books. He went so far as to quote a 14th century Byzantine emperor?s hostile view of Islam's founder. "The emperor comes to speak about the issue of jihad, holy war," the Pope said. "He said, I quote, 'Show me just what Muhammad brought that was new, and there you will find things only evil and inhuman, such as his command to spread by the sword the faith he preached...