Word: forums
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...proved to be an able keeper of his brother's legacy. Landmark appears to be thriving. At its core is a four-part "Curriculum for Living," which starts with a 3 1/2-day seminar called the Forum and proceeds to courses that expand upon its brand of enlightenment. Since 1991, approximately 300,000 mostly professional and well-educated seekers have taken the introductory Forum (an estimated 700,000 took Erhard-era seminars). Revenues, which had been averaging $34 million annually, hit $48 million in 1997, with profits approaching 4%. Landmark is becoming a global brand name, with 42 offices...
...from Erhard days); they are not as lengthy (the basic course was originally spread over two weekends); and--most important--they are less in-your-face, nearly devoid of the shouting and door monitoring imposed by est's stern trainers. Says a former estie who attended a 1997 Forum: "est was much more militant. You had to have a doctor's note just to go to the bathroom. People humiliated themselves for it. est tried to break you. Landmark doesn't do that...
...recent Forum weekend in a nondescript room on Manhattan's East Side, 52 men and 47 women gathered for a variety of reasons. The meek sought a voice; the proud, humbling; the lonely, companionship. All had signed a form stating that they are mentally and physically well. It is important that attendees be healthy. The Forum, which costs $350, still requires endurance. It consists of three 12- to 16-hour days--with time out for meals--and (after a one-day breather) a one-evening wrap...
...Forum started promptly at 9 on a Friday morning, when a svelte, spiky-haired woman named Beth Handel walked in and introduced herself as the Forum leader. The Forum, she said, is a game called transformation. Like every other game, it calls for good sportsmanship. One should be "coachable," or open-minded about the Forum's concepts, and committed to "forwarding the action." The name of the game is participation or, more specifically, "sharing," which was to take place at three microphones. The weekend, Handel warned, will be "an emotional roller-coaster ride...
...that give them meaning. She explained that "our rackets," that is, ongoing complaints, are "killing our lives." And "our winning formulas" are really losing formulas. She cautioned that Landmark's ideas ("Be for each other like that" and "People 'is' to death") aren't meant to fit together: "The Forum is holographic. It's not linear...