Word: formulas
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Dates: during 1930-1939
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Glory & Mandate? Under this formula Italy's Armies could achieve some of the glory Benito Mussolini seems to want, for the savage Ethiopians would not take Civilization lying down. On the other hand this form of League "mandate" to Italy would cut off Ethiopia's Emperor from all help by the Great Powers and should, so Geneva statesmen said, "shorten the war." This they felt would be something gained, adding that the League would also have "localized the conflict outside of Europe...
...volumes which include, in addition to the texts of the best stories, a Roll of Honor of several hundred more, an index of distinctive short stories-each title neatly tagged with one, two or three stars to indicate the precise degree of its distinction. Following a somewhat obscure mathematical formula, Editor O'Brien also grades magazines by giving their percentages of distinctive stories (The American Mercury, 100%; Story, 98%; The Atlantic Monthly, 92%; Vanity Fair, 69%) and throws in for good measure the biographies of the writers who have not appeared on the Honor Roll before. There...
Oldtime religious uproar, as an excuse for battles, trick photography and downstairs orgies; is the basic DeMille formula. In Palestine, The Crusades gets its second wind and builds up to two of the liveliest climaxes in its director's career. The first arrives when Saladin (Ian Keith), the Saracen leader, kidnaps Berengaria. Richard hurries a siege tower, ladders and catapults to the walls of Acre, from which Saladin's soldiers shower arrows, spears and boiling oil. The second comes when, finding that Saladin is not in Acre but Jerusalem, the cavalry of the two armies meet...
Unofficial estimates of the geographical distribution of the Class of 1939 reveal no startling changes from previous years, and indicate that it will follow the usual formula with more than half of the men coming from the New England district. A slight decrease in the number from this section and also from the middle west from the figure of last year is noted in the early statistics...
Wilken. Schenley Distillers Corp. already has a cheap, fas selling straight whiskey in Old Quaker. Seeking a companion blended whiskey to popularize, Schenley consulted Harry E. Wilken, chief distiller for Joseph S. Finch & Co., a Schenley subsidiary at Schenley, Pa. Distiller Wilken produced a formula for a blend of four-year-old whiskey, 16-month whiskey, and neutral spirits (alcohol and water). Last week it was launched as The Wilken Family Blended Whiskey, along with an advertising campaign designed to endear Distiller Wilken & family to the whiskey-drinking public...