Word: formulas
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Dates: during 1930-1939
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...Isle of Man and a world wanderer until he settled in Vancouver. For world news, he figured correctly that the News-Herald could get along with the half-hour daily "pony" (telephone) United Press service from Portland. For local news, Editor Kelly gave his staff a definite formula : "We realized that subscribers to our paper were also readers of at least one of the other [evening] papers, and ... we carried no rewrites. . . . We published a new paper every morning. . . . We also ignored the theory that a morning paper to succeed should be dull. All stories were made short and snappy...
...back in London, when he could tear himself away from heavy meals by means of which he forgot his heartbreak, the Earl of Havershot was straightening out the affairs of an alcoholic cousin. This cousin had fallen into the clutches of a designing female who, according to the classic formula of Wodehouse novels, turned out to be the lovely girl whose neck the Earl had burned...
Playing an integral part in the smooth functioning of the University, the press publishes a tremendous mass of material ranging from insignificant notices to vital documents. Punctuality and accuracy is the formula at press headquarters...
...inside of the top of the world might well lose his aspirations and get weary of the ordinary motives & actions which had moved him until he reached the top." One hundred dollars was paid for a Thurtle letter in which Lawrence set down what he called a formula for successful authorship: "To earn money by writing, you must tickle the public below the belt...
...previous histrionic efforts Joe has been successively, a high jumper, five day bike rider, clown, prize fighter, acrobat, and tractor operator. Now, assisted by Carol Hughes, he overcomes his fear of horses the bold way. In short the usual Brown formula is followed. A timid soul, he pretends to great prowess on the ponies, and what you imagine would happen does, and in a big way. This is among Joe Brown's funnier pictures, and the supporting cast, headed by the redoubtable Skeets Gallagher and the aforesaid Miss Hughes, who is attractive, in a hard, metallic way, bet still...