Word: formula
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Dates: during 1990-1999
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Investing in brand-name consumer products, once the buy-and-hold, sleep-at-night formula for riches, has lost much of its appeal. Just compare the performance of Berkshire Hathaway, the repository of great American brands assembled by legendary investor Warren Buffett, with that of Bill Gates' Microsoft--or Dell or Intel. Is Coke no longer "it"? Have brands like American Express and Disney lost their luster? What has caused Buffett-style consumer brands to lag behind the big tech stocks...
...display more emotion and authenticity in their affection for the sarcastic patriarch. In their separate scenes with Newman, both suddenly become more lively, even almost interesting. Despite the welcome antics of a cynical curmudgeon, the love scenes between Costner and Wright become a mere formality in the romance formula...
...grass. The dirt. The roar of the crowd. The pigskin sailing through the air from one sweaty hand to an even sweatier crook of the arm. The sweet smell of victory. The bitter agony of defeat. Yep, these cliches are the staple elements of a football formula flick...
Like the majority of the 400 schools who use the IM, Harvard does not base its decisions entirely on the calculations of the formula, but chooses to custom tailor award packages to individual family circumstances...
Nonetheless, the overlap schools subscribe to a common need formula, which accounts for the backbone of their financial aid policies. And since most of these schools are close to need-blind and strive to meet all demonstrated need, they are still able to achieve some degree of uniformity in their financial aid programs...