Word: formation
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...crossed McGee's, but their roles on Today will be different. McGee insisted on being the sole host. "Frank had trouble working with a woman at first," explained Barbara Walters. Jim has no reservations about being Barbara's cohost, nor has he any plans yet for suggesting format changes. "I seldom get to see the show," he said somewhat sheepishly, "because I'm a late sleeper...
...Chicago advertising agency, to dream up a 60-second public-service spot, the youngsters produced a stark, unadorned outcry against what they conceived to be a deadening decline in the quality of American life. When agency professionals suggested that they coat their bitter pill with a cartoon format or offer solutions to the problems they were portraying, the students flatly refused. The commercial will be aired as is in Chicago next week, and the agency hopes to distribute it nationally. "They wouldn't put any icing on the cake," says Carole Darr, the agency's creative director. "They...
...reborn. It flourished in the '30s and into the '40s, urged on by the talents of such as Howard Hawks (Bringing Up Baby, His Girl Friday) and Preston Sturges (Sullivan's Travels, The Lady Eve) and considerably abetted by the general delirium of the times. The format flourished under Sturges all during World War II but died out soon after the war ended...
Both Utley and Brokaw say they enjoyed doing the show, liked the challenge of the spontaneous format. Both also stick at reading commercials. "I question," says Utley, "whether a reporter does not lose his journalistic virginity, by doing commercials. And can you recover that virginity later?" Brokaw does not question. "I find doing commercials repulsive," he states. "If that is a job requirement, it would not be negotiable with...
Those questions appeared on the exam, and the format was exactly as he had described it to the Adams House group. Other students in the course, finding out about the review session, got angry--and two of them filed a complaint with the Commission of Inquiry...