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...David continued, "what slimy stinking depths our enemies do not hesitate to slither to to try to stop us, including criminal acts of kidnaping, involuntary incarceration, mental and physical torture and even murder!"* Despite resemblances to earlier letters, Moses David argues, rather convincingly, that details of the language and format in the resignation letter prove it to be a hoax...
When readers leaf through TIME this week they may be startled to see a number of changes in our appearance - this page included. The new format offers different section heads, a new type face for headlines, hairline rules to set off columns of type. Another innovation: secondary headlines to announce more quickly what stories are about...
This, of course, is not our first new format. The typography of TIME'S first issue (March 3, 1923) was used with minor modifications for 15 years. In 1938 a more modern type face was adopted for a cleaner, more contemporary look. Our last complete redesign came in 1971. We feel that each of the for mats was faithful to the TIME spirit, but changed with changing needs and visual tastes...
Walter Bernard, our new art director, who took on the task of redesigning TIME last February, set out to create a look of "elegant strength." Says Bernard: "We hope our readers get used to the new format quickly. Ultimately it is still background -good background for good writing and good photographs...
...dramatically over the years, the cover design has remained essentially the same since 1927, when we adopted the famous red border. But there have been occasional alterations in the TIME "logo" and in the way we bill our cover story. Again this week we introduce a somewhat streamlined cover format. More often in recent years, we have wanted to announce to our readers an important second feature. In the shop parlance here at TIME, this is known as an "inside cover." To bill this feature consistently! clearly and (we hope) attractively, we have devised the flap in the upper right...