Word: floranada
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...already broken, twisted, blasted, Miami was rewrecked. The waters of rivers were forced back to an unprecedentedly low level, then urged headlong overwhelmingly forward to founder grounded vessels. Fort Lauderdale, Pompano,* Hialea, Dania, Homestead, Coral Gables, Hallandale, Floranada, Ojus-all were devastated...
...Floranada. This allotment close to Fort Lauderdale commenced with much touting of wealthy and noble names, frankly used as bait for social climbers. It quickly became an $8,000,000 fiasco with the owners of the alluring names scurrying from the noisome, unprofitable affair...
...Floranada...
Last winter appeared an "elegant" Florida ad. Crested and sealed and flaunting many a name in the social register, even in the Almanack de Gotha, it heralded the establishment of the Floranada Club close to Ft. Lauderdale, Fla. " . . . Background counts as much as money . . . society . . . has decided to have a new playground . . . impeccable social and financial powers" (TIME, Feb. 1). But such suggestions were not sufficient to make Floranada a financial success., Last week its backers, the American-British Improvement Corp. filed a voluntary petition in bankruptcy, claiming assets of $2,551,518.58, liabilities...
...England) - in trim aristocratic capitals the names were printed, not upon a list of opera patrons or letterhead of a new relief fund, but upon a most elegant double-page spread in the New York Times last week, advertising the latest, the very last thing in Florida realty- "the Floranada Club." An organization entitled the American-British Improvement Corporation, with a coat of arms showing eagle and lion rampant beside the sovereign seal of Florida, proclaimed "a Biarritz in the building . . . small, smart, exquisite . . . whose founders read like a page from the social register." A tract of 3,600 acres...