Word: flattest
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Dates: during 1930-1939
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...Chicago's International Amphitheatre last week, with 512 performers, 400 horses, 160,000 square feet of canvas, Tim McCoy's Real Wild West & Rough Riders of the World made its bow. In Chicago the show seemed good but raw, mingled surefire thrills with extravaganza that fell flat. Flattest of all fell McCoy's cherished pageantry stuff. Amazed, McCoy could only insist that "it has to be there. It's like candles and Christmas." What went over big, besides the imposing grand entry, was straight action: cowboys with lariats climaxed by McCoy himself roping eight horses with...
Smarties' Chests. Twenty thousand Minneapolis school children marched up to Dr. Samuel Arthur Weisman a few years ago and let him measure their chests, heights, weights. Those with the broadest, flattest chests were the biggest and heaviest. Since reaching that conclusion, Dr. Weisman collected the school grades of 15,000 of the children and found that the biggest, broad-chested ones made the best grades. The narrow, pigeon-chested ones, even when they were sturdy, were the poorest students...
Vendetta. Of merchandising wars, none is more famed than the Gimbels v. Macy's battle, in which the leader is Macy's with its policy of "underselling by 6% all competitors who do not sell for cash." Yet last week Gimbels parried with the flattest lie-direct yet seen in the war. "Forget it!" screeched the Gimbels advertisement, "Don't you believe for a minute that you can save a cent (to say nothing of six per cent) by buying for cash. . . . Gimbels prices are often a dollar less but rarely a penny more. . . . Gimbels will...