Word: flatten
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Dates: during 1980-1980
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...single-issue politics, the ambitious are careful to see that they do not get burned. Says NBC-TV's Edwin Newman: "Advertising, public relations and polling techniques create attitudes that are designed to appeal to a large number of people. These attitudes tend to flatten out a speech." Political speeches may soon be written by computers: pretested paragraphs are tried out on people for reactions, then fed into a computer along with the speaker's philosophy, and out comes a speech. Audiences now wince wearily at the cute and canned self-deprecatory jokes that federal bureaucrats invariably tell...
While growing up in Missouri, Wilson used to try to flatten dollar bills under his pillow before taking them off to the bank. With that same tightfisted search for no-wrinkles efficiency, he has engineered Boeing's success...
Cars driven by boiling drivers roll on dusty highways across brown and barren land, from one barren city to another. They crawl on the yawning landscape of I-90, looking to flatten turtles or to veer toward hitchhikers to "pump their blood a bit." They roll on the flatlands of South Dakota, the no-man's-land of the hitchhiker who ducks the graceful parabola of a flying bottle and faces a more than likely prospect of a night on the prairie...