Word: flannels
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Dates: during 2000-2000
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...four years, I have found the attitude of folks inside the company pretty interesting, and maybe you will too. Not people like Bill Gates, or those who write the legal briefs and press releases, but the ordinary software developer in the cafeteria. Call him the Man in the Plaid Flannel Shirt...
...Abercrombie & Fitch sells a technicolor teen lifestyle--one of the reasons it is the brand of the moment. At A&F headquarters near Columbus, Ohio, retailing has become akin to moviemaking. The theme is popularity, and it's packaged, marketed and playing at a mall near you. Every flannel and fleece pullover is choreographed to present the appearance of effortless cool. Yes, the tag on the $59.90 paratroop pants proclaims that they've been TESTED, but that's a prop, part of the romantic retail fantasy. "You buy into the emotional experience of a movie," says the director, CEO Michael...