Word: fishback
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...York newspapers is one reason why Macy's sold $99,000,000 worth of goods in 1930. Dating from 1927, this particular brand of chatter helped revolutionize that vast peculiar world known as the department store business. Its heroine is a chic, young spinster named Margaret ("Marne") Fishback who last week celebrated the fifth anniversary of her Macy employment by publishing a book of poems...
Light and liltish, the Fishback verses are concerned with Manhattanmania's battle between nonchalance and sentiment. They differ from, quite as much as they resemble, the clickings of Ogden Nash or the bickerings of Dorothy Parker. Advertising experience flashes out in catchy titles ("No Traffic Tower to Guide Her," "Quake Well Before Losing"). The Macy influence is plainly visible in "The Fashion Copywriter Turns Nature Lover...
...truly creative opportunity. A year ago he was thought to be the; world's highest paid advertising manager (estimated salary: $200,000). Women read advertisements, reasoned Mr. Collins, so why could not the best advertisements be written by women? His department hired many a feminine copywriter, including Miss Fishback...
Among clever Fishback advertisements was one which poked a not-too-gentle finger at rival Saks Fifth Avenue which gladly carries charge accounts. Right across the Avenue from Saks was a wooden fence, hiding Radio City's excavation. On it Miss Fishback saw the familiar slogan: "POST NO BILLS." Out of her observation came an advertisement headed "Macy Propaganda invades Fifth Avenue." A cartoon made the scene of the invasion unmistakable...
TIME erred in regard to the number of chairs. Miss Fishback is right as to the number of members. All are allowed to sit down...