Word: firmennaya
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...brand-name denims fetches $400 on the black market in Siberia; tapes of Michael Jackson and the Police go for $54 in Moscow. Teen-agers are so fond of Adidas sneakers that a new Russian adjective has been coined: adidasovsky, meaning "terrific." A trendy girl is described as firmennaya, from firma, meaning an item with a Western brand name...