Word: firas
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Dates: during 2000-2009
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Where is that line? When does the game of dress-up, which used to take place at home with Mom's red lipstick, become a worrying reality? Fira Cosmetics claims to target females ages 12 to 28, but girls as young as five are buying such products as the $12 Special Hits, 10 lip glosses and eye shadows contained in a CD case. "The music scene is driving the young scene," says president Ira Adler, explaining why his company packaged the makeup that way. "Britney and some of the other music groups are bursting with glitter and cosmetics." Kiss Products...
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