Word: filming
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...Jackson, the Lord of the Rings movies, planned a big-screen version of the Halo video-game universe and tapped Neill Blomkamp to direct it. When that project collapsed after a few months, Jackson proposed that Blomkamp turn his science-fiction short Alive in Joburg into his first feature film. It would be set in Blomkamp's native South Africa, focus on the country's traumatic tradition of apartheid, have characters who speak in unfamiliar accents or unknown languages, boast no star power - the lead actor had never acted in a movie, and his costar is one of the digitized...
...sixth s-f action adventure to win a weekend in the 2009 summer season that began in early May with X-Men Origins: Wolverine. But it's the first one not sponsored by Hollywood - Jackson raised the money, Sony bought the rights - and the first South African film that American audiences have paid much attention to since the tribesman fable The Gods Must Be Crazy earned $25 million (about $55 million in today's dollars) in 1985-86. Essentially, this is a little foreign film that...
...Deadline Hollywood Daily blog, industry reporter Nikki Finke summarized the reasons for the film's big bust-out: "Jackson's name means so much to 18-49 aged moviegoers. Comic-Con geeks and movie critic old farts loved it. (Finke later amended the laater phrase to "movie critic geezers." Thanks, Nikki.) It's the #1 most tweeted topic Friday night. And Marc Weinstock's viral marketing campaign for a year bore no Sony/Tri-Star logo on purpose so it wouldn't have a big studio's PR machine feel. (As if the audience had organically discovered the pic themselves...
Internet marketing doesn't always work - remember three years ago, when Snakes on a Plane was predicted to be a smash because of all the fanboy chat, then crashed on arrival? - but it can help spread the word for a film that has other elements, like thrills and ugly aliens. And when, like District 9, it's a damn fine movie...
...goes both ways too. Going back to Fred Hoyle, the guy behind the theory that competed with The Big Bang, he and his colleagues partly built their idea around a popular film at the time, Dead of Night, which was a horror movie where the last scene was the same as the first scene; it never actually had a beginning or end. They all saw this movie and said, "Yes, that's exactly what we're thinking of - a universe that goes around in a cycle that never has a beginning...