Word: film
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Dates: during 1930-1930
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...Trail. Hollywood herded last week to look and listen at its gaudy Chinese theatre. The most expensive cinema ($2,000,000) since Hell's Angels was there exhibited. The subject was pioneering. The medium was grandure (wide) film. The results were very good...
...team, almost broke, becomes fired with the idea that inasmuch as the infant film industry is just learning to talk, there ought to be money in an elocution school in Hollywood. Their subsequent adventures through the fantastic world that Messrs Kaufman & Hart have located on the West Coast are crowded with humor. Nowhere could Once In A Lifetime receive better appreciation than on the legitimate stage of Broadway where prestige and livelihoods have been jeopardized by the microphones and cameras of California. Once In A Lifetime is really Broadway's Revenge...
...individual detail. But the producers developed it stupidly, could not keep improbability out of a situation and background so thoroughly within the experience of cinema audiences that the slightest divergence from reality is instantly detected. A smart cast, including Lewis Stone and Dorothy Mackaill, makes it a fair program film. Silliest shot: secretaries revealing their love for Executive Stone by having fainting fits...
...Angeles audiences, too, were similar to those upstate. There were socialites and would-be socialites, gowns gaudy and sedate. There was the usual minority of the musically appreciative. But one faction peculiar to Los Angeles was furnished by the film people. Some of them attended the opening of Boheme, but a far greater number waited to marvel at Hope Hampton in Massenet's Manon. In San Francisco she had sung it so badly that Opera directors there were accused of selling her the engagement. It was emphatically denied but criticism stayed bitter, and cinemactors were not surprised for Hope Hampton...
...with a girl who is one of the establishment's best paying customers. On Your Back might have been much better. It is not tightly constructed: often important sequences are skimped and irrelevant ones emphasized, but in spite of its faults it is superior to the average program film. Best shot: a blonde switchboard operator going through a few moments of her day's routine...