Word: film
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Dates: during 1930-1930
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With an entirely new set of equipment, the University Film Foundation is now producing biological film studies which they hope to supply to schools and colleges all over the United States...
...equipment which the Film Foundation has purchased consists of a powerful are light, a special microscope, and an ordinary motion picture camera. The subject is placed under the microscope and the are light is focused through it. The light first has to pass through water, however, in order to prevent the heat from destroying the microscopic subjects of the filming. The microscope is equipped with a prism that divides the light sending ninety per cent of it to the camera and the remaining ten per cent to the eye of the photographer, who is by this contrivance enabled to watch...
Sound equipment has also been purchased for the making of these pictures and it is hoped that in the future lectures will be made to accompany the showing of each film...
...people realize, however, what a highly centralized industry the film business is," Mr. Alstock remarked. "There are just four big companies: Fox, which owns the chain of Loew theatres; Paramount, which controls the Publix theatres; Warner First National; and Radio Keith Orpheum. The latter is under the headship of the Radio Corporation of America. So one great company manufactures the radio sets on which you hear, hires artists to broadcast and to make comedy reels, and owns the theatres in which the reels are shown...
...cent of the $2,000,000,000 invested in the business, which is the fourth largest in the country. But the big companies themselves realize the need for strenuous competition. Without it their productions would deteriorate, and a small independent band of good actors who produced a first rate film could sell it to the theatre chains...