Word: film
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...exceptional best, the entertainment is a better than average sample. She plays an actress with whom a man in the audience falls in love. Off they go to South America, where she poses as his sister. Intrigue, native rising and a final happiness unravel. Two stretches of brilliant color film help considerably...
particularly prominent motion-picture actresses, Barbara La Marr probably least deserves her distinction. Possibly she did once; a good many feet of film have gone through the camera since then. Here she is a siren of European capitals who marches about in white satin with a tall wand. Men kill themselves. She tries to kill herself. The maid shifted the poison, making it a "happy" ending...
...latest chainizer, calling itself Gillette Camera Stores, Inc., selling kodaks, recently opened in Manhattan with two stores and 100-odd agencies which it calls "Gillette Film Stations." At these, one buys his latent roll of film, deposits his potential pictures for developing and printing at a central laboratory with a capacity of 10,000 rolls per day, to and from which delivery trucks course...
...Ethel Barrymore who first laughed bitterly and died as Lady Helen Haden. That was several years ago, and Declasse was a play from the pen of Zöe Akins. It has now completed the cycle and entered its final phase as a cinema. It proves itself flimsy film material. The story tells of a titled Englishwoman stranded in Manhattan with the alternative of going hungry or to the Devil. Corinne Griffith does as much as possible (a very great deal) to pick the story up and put it on its listless feet...
American pictures have been a slave to these silly intermissions in the film, repetitions of facts that are only too obvious. It has been apparent for some time that the artistic power of the screen could never be properly developed until the pictorial art alone should carry the full burden of meaning. It is significant that European producers have dared this, and successfully. It is a definite announcement that America must yield to Europe the leadership in the art of the cinema...