Word: film
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Dates: during 1980-1989
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...effort at dialogue with society at large, such as that which Spike Lee has attempted to generate with his latest film Do the Right Thing, has got to be pursued now more than ever. Otherwise, today's subtler version of white racism will continue to go unnoticed, and more poor, uneducated Blacks will respond to their economic plight with the much publicized alternative that seems the easiest way out--turning to drugs...
...ARTS AND RUSSIA IN REVOLUTION. Detente comes to Dixie as Soviet ballet, drama, music, film and art share the stage at the Classics in Context Festival in Louisville. Featured performers include pianist Vladimir Feltsman and the Moscow Art Theater. Through...
...public is never wrong," proclaimed film pioneer Adolph Zukor, and on such wisdom Hollywood was built. Zukor's maxim is as sound today as it was when Rodeo Drive was just a furrow in a field, but now it is being challenged by what may be the most offensive idea since Smell-O-Vision: commercials in movie theaters and on videocassettes...
...cassette of Top Gun was the first film to carry a commercial plug (Diet Pepsi was the sponsor), but since then the tapes of a dozen or so other movies have hawked everything from candy bars (Moonstruck, Dirty Dancing) to Jeeps (Platoon). Though the just released cassette of Rain Man sells for no less than $89.95, its distributors, capitalizing on the vintage Buick that is featured in the film, put in an ad for -- you guessed it -- Buick. The otherwise splendid new release of The Wizard of Oz starts off with a one-minute Downy commercial...
Moviemakers are among the loudest complainers. "Commercials cheapen the medium and put the audience in a bad mood before they see the film," says director Phil Alden Robinson (Field of Dreams), expressing the overwhelming reaction among producers and directors. A majority of theater owners still agree, refusing to turn their screens into billboards. "Our experience with commercials was very negative," says Gregory Rutkowski, a vice president of AMC Entertainment, which owns 1,700 screens across the country. "We tested them several times, and our customers told us that they won't stand for them. You can't underestimate the intelligence...