Word: feyenoord
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...clubs. Cashing in on the game's popularity in the region, Real Madrid and Manchester United between them last week kicked their way through Hong Kong, Bangkok, Tokyo and Beijing, racking up multimillion-dollar appearance fees along the way. Lesser teams, too, are parading before Asian fans. Rotterdam's Feyenoord went to work in Nanjing late last month, and even Sheffield United, from England's second division of clubs, rounded off its own three-game tour of China last week. The team's big attraction? Veteran Chinese star Hao Haidong. "We're looking at [China] as a long-term enterprise...
...Asian Imports An increasingly popular strategy for winning new fans and selling merchandise is to hire a favorite son with his own loyal following. Japanese imports like Hidoshi Nakata (Bologna) and Shinji Ono (Feyenoord) have helped their European clubs hawk souvenirs and attract Asian tourists. Through the end of last year, midfielder Junichi Inamoto (left) has helped English team Fulham earn $3.7 million in merchandise sales and television rights in Japan...
...League, now in its 10th year, has vastly improved the quality of Japanese football, and the national team has progressed impressively under famed French coach Philippe "the White Witch Doctor" Troussier. In a recent friendly, Japan beat Poland. Shinji Ono, who transferred from the J. League to Holland's Feyenoord, is a hugely promising young talent, and AC Parma midfielder Hidetoshi Nakata is world-class. The team will need others to step up, though, if they are to beat Belgium or Russia in the first round. The Belgians and Russians aren't flashy but they're hard as nails. South...
...deal worth a reported $5.5 million. The week before, Bolton Wanderers, another Premier League side, took Cerezo Osaka's Akinori Nishizawa, 25, on a 10-month loan. Across the North Sea, Urawa Reds' midfielder Shinji Ono, 21, signed a reported $4 million deal with first division Dutch side Feyenoord. In Italy, A.C. Parma paid league champion A.S. Roma a cool $26 million for the services of Hidetoshi Nakata; the 24-year-old midfielder, now firmly established in Italian football, previously played for Perugia. Although sorry to see their favorites go, Japanese fans are proud of what the exodus represents. "Japanese...
...five-year deal worth a reported $3 million. Last week, Bolton Wanderers, another Premier League side, took Cerezo Osaka's Akinori Nishizawa, 25, on a 10-month loan. Across the North Sea, Urawa Reds midfielder Shinji Ono, 21, signed a reported $4 million deal with first division Dutch side Feyenoord. In Italy, A.C. Parma paid league champions A.S. Roma a cool $26 million for the services of superstar Hidetoshi Nakata; the 24-year-old playmaker, now firmly established in Italian football, previously played for Perugia...