Word: fatt
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...liturgy of Madison Avenue, one of the sacred canons is that admen must sincerely believe in and use, at least in public, the products they plug. To avoid any heresy among his agency's 530 toilers, President Arthur Fatt of Grey Advertising Agency (26th ranking, with 1956 billings of $35 million) recently reminded them in a memo that Grey's "clients and their products" are "to be boosted round the clock, wherever we are, whatever we do." In case they missed the point, Fatt thoughtfully attached a checkoff shopping list of his clients' products, including Kolynos toothpaste...
Last week Kolynos was off the Grey list and Fatt was on the fire. On the very day that he wrote his memo, trim, slim Adman Fatt appeared on his first TV program, the third-degreeish Nightbeat, to support the view that admen really believe in their products. Fatt said he had used Grey-advertised Mennen Hair Creme and Chock Full O' Nuts coffee in his own home that very morning. What about Kolynos toothpaste? He had fallen down there, he conceded in a burst of confidence. Instead of Kolynos he had brushed with Crest, a Procter & Gamble product...
James Walker was satisfyingly oily as the evil Fatt and the other incarnations Odets gives him, and Helen McCloskey was impressive as Joe's inspiring wife, Edna. The only other standout in a very competent cast was John Mann, who in the difficult role of Agate Keller was almost perfect, setting a fine pace at the beginning of his famous closing speech and faltering only in his failure to maintain a crescendo of voice until the final cry of "Strike...
...cast for "Waiting For Lefty:" James A. Walker '50 as Fatt; Anthony A. Plano '47, as the Gunman; Theodore P. Allegretti '47 as Joe; Mrs. Helen McCloskey as Edna; Miss Ronnic Feltman as Florence; Ralph P. Katz '48 as Irv; Michael Kahn '46 as Sid; Martin Deutsh '49 as Clayton; Arlene Prigoff as Stan; Palmer Dixon '50 as Phil; Robert L. Weehsler '49 as Dr. Benjamin: John Mahan '49 as Agale...