Word: fads
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...unison, largely and solemnly agreed on the exact date for the interment of inflation. The recession, they said, would come in the spring. As Barron's financial weekly put it: "The 1947 depression, recession, or shakeout, whichever one calls it, has advanced from a fear to a fad. Not to believe in its imminence stamps one an ignoramus...
...current fad is for all players to chase after the puck, rather than for two defensemen to hang back behind their own blue line when the action is at the other end of the ice. This form of mass attack was formerly used only when a team was behind, or the enemy was shorthanded; now it is the accepted style of play. The trick is now to carry the puck up to midice, then bat it down in the general vicinity of the enemy goal, with everyone but the goalie scrambling after it. More goals are made: scores now read...
Robert Montgomery used his eyes for a camera in "Lady in the Lake," and started a new screen fad. In his latest work, he shifts emphasis to his mouth. The chance of a new craze developing is doubtful; but there are enough close-ups of gum-chewing, envelope-licking and other oral shennanigans to fascinate any dentist. The average fan may not be as overwhelmed, but by close observation he may discover whether Montgomery has his tongue in his cheek. The quality of his performance makes it seem likely...
...teen-agers were in the throes of a new fad: squirting each other (and unwary teachers) with repeating water pistols. The junior gunmen got the idea from some of their fathers, who used the same weapons on women's legs at the American Legion Convention in Manhattan. But they had improved on the older generation's technique: they loaded up with ink, perfume, turpentine, ammonia, oil, whiskey, beer and bleaching fluids...
...Carey's project prospered from the start. Baltimore parents were delighted with the Country School's broad lawns, surrounded by deep woods. They even accepted the fresh air fad of 1901, when classrooms were built without any glass in the windows. Boys attended class in woolens and mufflers, keeping their feet on bricks which had been heated in a furnace. The boys fared well (the fresh air, it was claimed, enabled them to do two years' work in one). But constant colds among the faculty finally ended the experiment...