Word: fads
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...some Sienese accounts, the Polio dates from about 1585, when it began to replace an earlier Sienese fad, mass bullfighting...
Carroll) fostered the fad of the portmanteau word (samples: chortle, combining chuckle and snort; galumph, to gallop triumphantly). But by & large, students have always been the real wordmakers. Sometimes, indeed, their words have become English. Among them: blazer, sophomore and constitutional-originally a bookworm's form of exercise...
...proved himself so able a booster of sales that Hill moved him into the presidency of American's biggest subsidiary, the American Cigarette & Cigar Co. There, Hahn took on American's new, king-sized Pall Malls and pushed them so vigorously that they started a U.S. fad for longer cigarettes. In ten years Hahn has pushed Pall Mall from eighth place to fifth-in all U.S. sales, according to trade reports. Even last year, when Lucky's sales slipped, Hahn boosted Pall Mall's 21.4%. Directors hope he can do the same for Lucky...
...filled the smoke-blurred spotlight for well over a "decade. She has filled it almost as long upstairs in the air-conditioned, palm-frond land of popular dance music. In 1938 she became a national hit when her record of her own song A-Tisket A-Tasket began the fad for swinging nursery rhymes. In 1946 she recorded a cold-blooded Calypso song, Stone Cold Dead in the Market, which became another national bestseller. Says her No. 1 fan, Bing Crosby: "Man, woman or child, Ella is the greatest singer of them...
...sure indication that Munro is serious in his optimism is the fact that the sticks, or crosses, have been lengthened this year. Short sticks, which the coach considers to be a "New England fad," are easier to control, but Munro believes that the team "has shown enough improvement to warrant the longer crosses...