Word: fads
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...most bewildering of all is the current hunger for black cookery. Soul food, Southern Negro cooking that was born in the slave quarters and is based on ingredients that the plantation owner ordinarily would not have on his table, has become a fad in U.S. dining...
...overcooked and underseasoned. Vegetables are boiled with fatback for so long that their taste and nutritional value go up in steam; meats have to be sprinkled liberally with salt and pepper to give the eater anything to remember them by. Considering the tastelessness of the cuisine, the soul-food fad seems certain to be fairly short-lived. For many Negroes, it is long since over; it ended, in fact, as soon as they could afford better food. "Let white folks eat hocks and collards," says a black Manhattan stockbroker. "I'll take a rare steak and French fries...
...firsthand look at the living art. Reisner, who systematically began scrutinizing lavatory walls four years ago and has published two paperback collections of graffiti, believes that the golden age of the graffito is here. In addition to the wit on washroom walls, there is the contemporary lapel-button fad, which he describes as "walking graffiti." The fact is, says Reisner, that "graffiti may be the only creative outlet for some adults...
...years or 20 years, some other job will be the fad, and then it won't matter whether or not you worked in the ghetto, but whether you have security for your wife and kids...
...immutable law that governs the world of toys is that there is no new fad like an old fad. Remember the YoYo? It is back now as the Glow Go, in a $1.50 version with a pair of small batteries that make it light up when it bobs. The Mickey Mouse watch? Staunch Mouseketeers have been willing to pay up to $200 for the campy $4.95 original. Now, Timex has brought out a new $12.95 Mickey Mouse watch and sold 100,000 in the first three weeks...