Word: fads
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...India -where it is called bandhnu. It is as new as the boutiques that blossom along Sunset Strip and Madison Avenue -where it is called tie-dyeing. Knotting cloth and dipping it in dye to produce patterns of colorful blobs, swirls and splotches has suddenly become a bright new fad of both high fashion...
...latest version of the fad started among the flower children of California, for whom its appeal is easy to understand. For one thing, it is pure psychedelia. For another, each tie-dyed pattern is unique, an unautomated adventure in personal adornment. And tie-dyeing is cheap. For little added cost, it can turn a 32? T shirt into strawberry fields forever, or an old pair of jeans into a tiptoe through the tulips...
...thirst for Cold Duck began to rise last August. The product's popularity quickly spread from California to Washington, D.C., Chicago and New York, from downtown to affluent suburbs. Last week some New Jersey stores ran out of the concoction entirely. Whether they were moved by the fad or frugality, New Year's revelers decided that Cold Duck was just the tipple with which to see out the inflationary old year and toast in the uncertain...
Like camp, Art Deco is an acquired taste-and not everyone wants to acquire it. Part fad, part cultivated eccentricity, it will survive in a scattering of artifacts. But not even its greatest admirers would commend it as a model of form for the future...
There are other problems. Our ideas haven't changed much over the summer. For instance, we're all the more convinced that encounter experiences are educationally valid. But encounter has become another Great American Fad. It's a serious and extraordinarily delicate undertaking, but people are rushing into it mindlessly. Even as we try carefully to integrate encounter with university education, there is a chance that the New College might degenerate into a far-out headquarters for home-made encounter groups. The same dangers exist in other areas. We want to avoid meaningless frivolity, but it won't be easy...