Word: exhibitors
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Dates: during 1940-1949
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...Another exhibitor was Giorgio Morandi, considered by some Italian critics as Italy's best living painter. Morandi's specialty is bottles, preferably empty bottles. He has been arranging them on tables in his dusty Bologna studio for most of his 59 years, painting them as undramatically as he can, in pale, dry colors. The show contained examples of his endless variety: bottles grouped like ballet dancers, like factory chimneys, or just like bottles...
...Bargain? When Fox loses its own theaters, a bigger take will be important. In rural areas, movies are now sold for flat rentals. Under the new system there will be sliding rates, with exhibitors getting a bonus when box-office receipts are big. Lichtman thinks this will encourage longer runs for good pictures, hence benefit producer as well as exhibitor...
...Some exhibitors, who see their profits shrinking, think differently. Said Abram Myers, chairman of the Allied States Assn. of Motion Picture Exhibitors: "If film rentals rise, admission prices will have to be increased; and thus the motion-picture industry will be handicapped in its race with competing amusements . . ." In Manhattan, some exhibitors are threatening to boycott Fox films. Even Fox's own Joe Schenck-now that he is to be only an exhibitor-may find himself on the other side of the bargaining fence...
Hollywood may shout about a movie and New York critics rave about it-but Main Street can still give it a cold shoulder. Theater owners generally listen to Main Street, where most of their paying customers live. Before booking a movie, many a cautious exhibitor scans the pages of Boxoffice and Motion Picture Herald for the thumbnail reviews by exhibitors who have already shown the picture...
...originally refused to release any films to the HLU "after several local theaters had protested." The action had been based on common trade practice which allows an exhibitor to complain if non theatrical 16mm showings compete with a 35mm theater...